Shah Rukh Khan got off to a great start in 2023 with Pathaan, and he has two more blockbusters waiting for his fans all over the world, including "Dunki" and "Jawan" from Atlee Kumar and Rajkumar Hirani. And what's this? The biggest OTT deal in Indian film history was closed by SRK's "Dunki," surpassing his own "Jawan," and the credit for this success belongs to none other than Mr. Hirani, who also serves as the film's director. To read the scoop, scroll down below.
According to current sources, Dunki will premiere in theatres this December and will be available on Jio Cinema after that. You did read that correctly. Along with SRK, Taapsee Pannu and Vicky Kaushal also play significant roles in the movie. This would be the first time the three of them will appear together on screen.
Speaking of the most recent scoop, a source close to Bollywood Hungama said that Jio Cinema purchased the Shah Rukh Khan movie for Rs 150 crore, calling it "the biggest deal in Indian cinema history for a single-language release." It has a lot to do with the combination of Shah Rukh Khan and Rajkumar Hirani's respective brands. The greatest post-theatrical agreement in history has been made possible by the collaboration of two of India's most well-known international celebrities to produce a movie that is anticipated to have a significant impact on the world.
The purpose of this massive agreement is to give Jio Cinema a competitive edge over its current rivals, such as Netflix and Prime Video. The insider continued, "Rs. 155 crores is a tremendous number, but the SRK x Hirani duo deserves this and a much more. Even more money was obtained by Dunki from Netflix for the Hindi version than by Jawan.
Shah Rukh Khan is worth all of that and more. The OTT team is also working on the app's UI, which is a huge deal to process.
SRK's Dunki is reportedly being delayed, mostly to early 2024, and an official announcement is expected soon.
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